Confessions of an Advertising Man by David Ogilvy

Confessions of an Advertising Man David Ogilvy ebook
Format: pdf
Publisher: Southbank Publishing
Page: 192
ISBN: 9781904915379

All my "mbois" are well and ad land is thriving there in its own special way. Etter det mange følte var en altfor lang pause, har nå sesong fem av Mad Men endelig startet igjen. The occurrence of a solar eclipse is a major motif running through the episode as well as many references to the book “Confession of an Advertising Man” by David Ogilvy (who is often called “The Father of Advertising”). In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people only read headlines. I have just arrived home from a three day trip to Machakos County. By the way, if you haven't read Ogilvy's iconic book “Confessions of an Advertising Man” you're missing out on one of the most interesting reads in the business, still relevant decades later. My humans have been watching Mad Men on Netflix. Characters on the show sometimes reference David Ogilvy. Confessions of an Advertising Man List Price: $11.00 List Price: $11.00 Your Price: $49.99- David Ogilvy was an advertising genius. Headlines are the most important part of a print ad. He's known as the father of modern advertising. David-ogilvy-confessions-of-an-advertsing-man.jpg David Ogilvy was an advertising genius. "The two most powerful words you can use in a headline are FREE and NEW. Does advertising exist deep in rural areas? You can seldom use FREE, but you can always use NEW." So says ad man David Ogilvy in his 1963 tell-all Confessions of an Advertising Man. A former student emailed me recently saying he was thinking about getting into advertising and asked if I could suggest any books to him. Anmeldt av Marianne Otterdahl Møller.